← All work
Orbit · 2023
A SaaS dashboard with a sense of humor
Marketing site + dashboard refresh for a project tool
Most project tools look like spreadsheets. Orbit wanted theirs to feel like a friendly co-worker, and the marketing site to match.
The challenge
Their old site sold the product like enterprise software. The actual app was warmer than the brand was admitting.
The approach
Reframed the whole funnel around custom illustration, a confident editorial voice and a dashboard refresh that softened every sharp corner.
The outcome
Trial sign-ups grew 3×, sales cycles shortened, and the team finally stopped getting compared to legacy competitors.
3.0×
Trials
−38%
Sales cycle
+47%
Activation
Next project