I'm Kimberly.
I make the internet
a little better.
Decaf Digital is a one-person design practice based in Tucson, AZ, working with founders, editors and small teams around the world. I've been doing this for over 10 years — always solo, always stubborn about the details.
I take on plenty of projects a year but devote real time to each one, from strategy to the last hover state. No account managers, no slide decks pretending to be deliverables — just me, my laptop, and a slight obsession with detail.
For anything outside my wheelhouse — heavy motion, custom illustration, the odd SEO migration — I bring in trusted contractors I've worked with for years. You still get one point of contact: me.

How I work
- 01
Chat
We hop on a call, you tell me everything — the good, the messy, the budget.
- 02
Sketch
I send a written direction and a few concepts within two weeks.
- 03
Design
Two to six weeks of focused design, with weekly walkthroughs and zero surprises.
- 04
Build
I develop the site, building out every page and interaction.
- 05
Ship
We launch, then I stick around for a month to fix the little things.
- 06
Maintain
Need ongoing help? Monthly retainer packages keep your site sharp — updates, tweaks, and fresh ideas whenever you want them.
Selected clients
- Acre Largo
- Adams Campbell Co.
- Gabel Metalworks
- Accént Ceilings
- JN Beach Construction
- Coto Equestrian
- EQ Metric
- Iron Creek Partners
- Built Podcast
- Healthtech 4 Medicaid