Foundation for the Children of the Californias · 2026
A trinational nonprofit, care that crosses borders
Website design for a cross-border children's health foundation
The Foundation for the Children of the Californias improves the health and wellbeing of children across the San Diego–Tijuana mega region. The site had to make that mission — and the need behind it — impossible to scroll past.
The challenge
Donors, hospital partners and families all land on the same homepage. It needed to carry serious clinical credibility while staying warm, human and easy to give from.
The approach
Led with full-bleed photography of the kids and clinicians, layered a confident serif voice over an editorial navy-and-orange system, and built a clear giving ladder — $35, $500, $1000 — so impact reads at a glance. Outcomes are pulled into a single scannable band instead of buried in a report.
The outcome
A homepage that opens with people, proves impact with numbers, and gives every visitor one obvious next step: give, volunteer, or partner.
Nearly 1M
Consultations
23,000+
Surgeries
2,000
Children / month
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