Adams Campbell Co. · 2024
A century of precision, in one modern site
Marketing site for a 115-year-old metal fabricator
Adams Campbell Co. has been fabricating precision metal parts since 1909. The site needed to carry that century of trust into a modern web presence — without making a 115-year-old manufacturer look like a startup.
The challenge
A legacy industrial company with deep expertise, but an online presence that undersold it. The new site had to speak to procurement engineers and buyers who care about tolerances, certifications, and turnaround — while still feeling human and confident.
The approach
Built an industrial editorial site on WordPress around real shop-floor photography, a confident century-of-history narrative, and clear service pages for capabilities like laser cutting, welding, and deep draw. Structured the process story — consultation, design, prototyping, production — so buyers could see exactly how a job moves through the shop.
The outcome
A site that makes a century-old fabricator feel as precise and reliable as the parts they ship — giving sales a credible front door and giving buyers a reason to ask for a quote.
1909
Established
78,000 ft²
Facility
100+
Clients
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